Bajaj Chetak Returns: to the Market at an Affordable Price of ₹89,675
The Indian transportation sector is witnessing a remarkable transformation, and a legendary name has made a triumphant return to the spotlight: the Bajaj Chetak. A cherished icon of the 1970s and 80s, synonymous with middle-class dreams, the Chetak is now reimagined as a state-of-the-art electric scooter. Combining the charm of its storied past with the innovations of modern technology, this revamped version promises to play a pivotal role in India’s electric mobility movement. Let’s explore how the new Bajaj Chetak is shaping the future with its advanced features, strategic positioning, and contribution to the nation’s shift toward sustainable transportation.
Reviving a Legend
The transformation of the Bajaj Chetak from a cherished petrol-driven scooter to a sophisticated electric vehicle is truly inspiring. Introduced in 2020, the electric Chetak showcased Bajaj Auto’s ambitious step into the electric mobility arena. Reviving the iconic Chetak name wasn’t merely a branding strategy—it symbolized Bajaj’s determination to pioneer India’s shift toward a cleaner, more sustainable future in transportation.
Introducing the 35 Series: What’s New
As of December 2024, Bajaj has made a bold move in the electric scooter market with the unveiling of the 35 series. This upgraded lineup features the newly launched 3501 and 3502 models, complementing the existing 2903 variant. With enhanced features and innovative technology, these models aim to redefine urban commuting. Let’s dive into what sets the 35 series apart and how it continues the legacy of the Chetak brand.
Chetak 3501 and 3502: A Blend of Performance and Style
The Chetak 3501 and 3502 take center stage in Bajaj’s latest lineup, priced at ₹1,27,243 and ₹1,20,000 respectively (ex-showroom Bangalore). Equipped with a powerful 3.5 kWh battery, these models deliver an impressive range of 153 km per charge and a top speed of 73 km/h. While both scooters share the same core performance metrics, the 3501 stands out with enhanced features and a more premium design, offering a choice for riders seeking added sophistication.
Style and Ride Experience
Bajaj has skillfully preserved the timeless Chetak design while adding contemporary touches for a fresh appeal. The scooters feature a more spacious seat with a quilted dual-rexene pattern, offering a luxurious feel. The 80mm longer seat enhances rider comfort, while the generous 35L under-seat storage in the 3502 model ensures practicality. Additionally, onboard charging capabilities provide greater convenience for users on the go.
Chetak 2903: The Affordable Choice
For riders seeking a more affordable option, the Chetak 2903 delivers impressive performance at a competitive price. Featuring a 2.88 kWh battery, it offers a range of 123 km on a single charge and a top speed of 63 km/h. With a price tag of ₹95,998 (ex-showroom Bangalore), the 2903 presents a great opportunity for those ready to transition to electric mobility without breaking the bank.
Power and Sustainability
The Chetak’s performance goes beyond mere speed, focusing on efficiency and suitability for everyday use in India. The 3502 model offers rapid charging, reaching 0-80% in just 3 hours and 25 minutes. Its electric motor ensures smooth acceleration with instant torque, making urban commuting effortless. Additionally, with fewer moving parts compared to conventional scooters, the Chetak reduces maintenance costs, offering a more economical and hassle-free ownership experience.
Positioning in the Market and Competitive Landscape
The electric two-wheeler market in India is becoming increasingly competitive, with several key players vying for attention. The TVS iQube matches the Chetak in range and features, while the Ola S1 Pro stands out with its innovative technology and high performance. The Ather 450X has captured the urban tech-savvy rider’s interest with its advanced features. Despite the competition, the Chetak benefits from its iconic brand heritage and Bajaj’s expansive dealership network, providing it with a distinct edge in the market.
Bajaj Chetak: The Future of Electric Mobility
The Bajaj Chetak electric scooter seamlessly blends the charm of the past with the promise of the future. By reintroducing a beloved name and infusing it with advanced electric technology, Bajaj has crafted a vehicle that appeals to both nostalgic riders and younger, tech-driven generations. As India embraces a greener, more sustainable future, the Chetak is poised to play an essential role in reshaping urban transportation. More than just a scooter, it symbolizes a shift in how mobility can be both efficient and eco-friendly. Just as the Chetak has evolved from a symbol of the past to an electric pioneer, India’s journey toward modernization and sustainability is reflected in its rise. With the country accelerating toward an electric future, the Chetak represents a successful fusion of heritage and innovation, marking a transformative moment in India’s transportation landscape
